HOW WE OPERATE
Bringing an invention to market is no small feat, but you don’t have to climb the mountain alone. At Side Hustle Sherpas, we offer a full range of services to help you navigate every stage of the journey—from validating your idea to launching and scaling your brand. Most of these services we handle directly, for a few we lean on trusted subject matter experts we’ve worked with and can rely on so you can rest easy knowing we've done the vetting for you. No matter the path, you’ll have an experienced guide by your side, ensuring every step moves you closer to success.
STRATEGY
MARKET STRATEGY
Develop a comprehensive marketing plan to promote your business and attract customers.
RETAIL STRATEGY
If you plan to sell your products through retail channels, develop a strategy for distribution and partnerships.
Market Research
You’re excited about your product, but are your potential customers excited as well? Qualitative and quantitative research can help validate your idea.
INVESTOR PITCHES
If you're seeking external funding, preparing pitches for potential investors will be a must.
BRAND BUILDING
BRAND DEVELOPMENT
From logo design to supporting elements that tell your brand’s story, these integral parts will help you connect with your target audience.
PACKAGING
Whether it's a complex box design or a cost-effective, minimal solution, we'll make your product stand out.
EXPERIENTIAL DESIGN
Sometimes making a splash in person is the best way to make content that either gets press or allows you to develop future content.
WEB DESIGN
Create a professional online presence to reach potential customers and showcase your products and/or services.
COLLATERAL MATERIALS
Both physical and digital sales materials to meet your prospects where they are at.
SOCIAL PROFILES
Create assets and language to make a consistent user experience from visuals to voice.
PHOTOGRAPHY
From technical photos to lifestyle images that show your new product’s best side, you’ll always need more than you think!
MEDIA
CONTENT PRODUCTION
Create high-quality content (e.g., blog posts, videos) to engage your audience and improve your online visibility.
INFLUENCERS
Teaming up with popular people on social media to get the word out about your brand and reach a wider audience.
SPONSORSHIPS
The right presence at the right conference can be the difference between just attending and leaving with your goals met.
GOOGLE / META ADS
Consider using Google Ads or Meta to target potential customers through online advertising.
PR
It’s all about building good vibes and strong relationships between a company and the people who matter, like customers, employees, and the media.